GreyStone Power wins top communication award for the second time

GreyStone Power recently received recognition in the 2019 Spotlight on Excellence national awards program, sponsored by the Council of Rural Electric Communicators (CREC) and the National Rural Electric Cooperative Association (NRECA). The cooperative received the Spotlight program’s top honor, the Edgar F. Chesnutt Award for Best Total Communication Program, for the “Making Life Better” campaign. GreyStone also received a Silver Award in the Best Special Publication – Large category for “The Cooperative Difference: 2018 Corporate Social Responsibility Report.

The “Making Life Better” campaign was born out of results from a major industry survey, which showed areas that needed improvement. The communications campaign helped to improve satisfaction scores on the survey. 

A special reception honored the award recipients during CONNECT 2019, a national conference for communications and marketing professionals, held in Houston, Texas, on May 7. Winning entries were displayed during the event.

This is the second Chesnutt award for GreyStone Power; the first was awarded in 2014.

The annual Spotlight on Excellence Awards program recognizes the best communication and marketing efforts by electric cooperatives and related organizations. Entrants competed with electric cooperatives of similar sizes in 16 categories. Electric cooperative communicators and marketing professionals submitted nearly 640 entries in the Spotlight on Excellence program. Faculty members from the University of Missouri – Columbia and University of South Carolina, as well as noted professionals in the fields of marketing, web design and digital communications, and newspapers, judged the event, using a finite scoring system to determine the winners.

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